A lesson of Target marketing: it doesn’t have to be creepy
If you start writing “how did Target” on Google, it fills in the rest for you: “..know a girl was pregnant before her father did?” It is clearly one of the landmark cases for data driven target marketing. Firstly, it shows that using data to predict behaviour is not sci-fi. Secondly, it teaches a lesson […]
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Get to know your B2B with fully digital receipts
Shops including Gap, Topshop and Mothercare now routinely offer email receipts. Apple stores have been doing it for a long time. There are many obvious benefits for both consumers and retailers, but one is notable for retail with B2B sales. Digital Receipts solve two problems 1.Merchants don’t have loyalty programs for SME’s and they don’t […]
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Merchant, your customer wants e-receipts
As a merchant you have to, by law, offer receipts in Finland. The law aims to tackle black market business, but results in a lot of waste. Paper is cluttering our wallets. And when we do need receipts to return something, they are usually lost. Paper receipts are yesterday, but what’s the alternative? Brands are […]
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Case study – Taksi Helsinki
A customer registers to Taksi Helsinki app by using one or two payment cards or Taksi Helsinki payment card (in which case the payment is automatic). Cash option is also available. The app sends digital receipts to customer’s email address. The app was launched June 2016. ReceiptHero integration was done in October 2016. What improvements […]
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