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Enabling a Paperless Experience at Checkout with a Multi-Touch Solution

11 sept. 2024

Going paperless at checkout has been a popular goal for a long time as more retailers seek ways to adopt sustainable practices. Actually making the switch to a completely paperless experience can be tricky without the right tools. That is where ReceiptHero comes in. Its flexible solution allows retailers to offer digital receipts to every customer, whether it be through a store app, while paying at a self-service kiosk, or even at an unattended spot like a fuel station. It is an easy way to make the checkout seamless and green for all.

Here's how retailers can use the features of ReceiptHero to enhance their digital offerings:

1. Card-Linked Receipts

With ReceiptHero's card-linked receipt solution, customers can automatically receive their digital receipts without any need to download a retailer's app or to scan a QR code at checkout.

In-app card linking allows the merchant to link a card in a loyalty app so that whenever that consumer uses that linked card at an active store location, it automatically matches the receipt to the transaction and delivers with the app.

No App Required-Card Linking: For merchants who do not have an app, ReceiptHero has a card capture web form. This can be integrated with email or SMS marketing campaigns to enable customers to link their payment cards using an extremely simple form. Linked, the customer will directly receive receipts in their email inbox after every purchase. This ensures that digital receipts extend beyond just app users to more customers for the paperless experience.

ReceiptHero is certified according to the PCI DSS Level 1 standard and works with international partners such as Visa, Mastercard, Worldline, Verifone, and Ingenico for enabling sensitive data in a secure way.

2. QR Code Solution

For merchants who have newer, screen-enabled systems, ReceiptHero has a solution in place: QR codes. Everything works just the same from the perspective of checkout, but a payment is recorded and an on-screen dynamic QR code shows up. By using their smartphone to scan the code, the digital receipt appears right away.

No Registration Required: This solution is very valid for the unregistered customers, too, as they need not create accounts and provide details well in advance. QR code provides easy options to go paperless on-site.

This is perfect for Android Payment Terminals: The solution easily integrates with modern Android-based terminals, allowing for the seamless transition to paperless receipts without disrupting an existing checkout.

3. Fetch Later Service

For high-value purchases or items with extended warranties, ReceiptHero offers the Fetch Later service. This allows customers to retrieve their digital receipts after the transaction by entering specific details about the purchase, such as:

  • Time of purchase

  • Amount spent

  • Last four digits of the card used

ReceiptHero’s robust filtering system ensures an accurate match, making it easy for customers to locate their receipt even if they didn’t initially opt for a digital one. This service is perfect for retailers selling high-end or warrantied items, providing customers with a simple way to manage and store important purchase information digitally.

Expanding Paperless Solutions Across In-Store Touchpoints

ReceiptHero’s flexible solution can be applied across various in-store environments, allowing retailers to offer paperless receipts no matter where the payment takes place. From manned checkout lanes to unattended self-service machines, ReceiptHero ensures a seamless digital experience across all customer touchpoints.

Manned Checkout Lanes

In traditional checkout lanes, where a cashier assists the customer, ReceiptHero’s card-linked receipts or QR code solutions can be integrated without disrupting the existing workflow. After payment, a dynamic QR code is displayed on a customer-facing screen for easy scanning, or card-linked receipts are delivered automatically to the customer’s email or app.

Quick-Serve Kiosks

At self-checkout kiosks or quick-serve stations, ReceiptHero enhances efficiency and speed. After completing their payment, customers can scan a QR code on the kiosk screen to receive their receipt instantly. This allows for a quick and contactless transaction, perfect for busy shoppers. Customers using a linked card can also receive automatic receipts without any extra steps.

Unattended Payment Stations

For unattended environments like fuel stations or parking halls, ReceiptHero’s solutions continue to shine.

  • Fuel Stations: Customers paying at the pump can have their receipts automatically emailed or sent to their app through the card-linked receipt feature, eliminating the need for paper receipts.

  • Parking Halls: In parking garages, QR codes can be displayed on payment machines, allowing customers to scan and receive a digital receipt without staff interaction.

ReceiptHero’s flexibility means that retailers can seamlessly integrate these paperless solutions across all touchpoints, providing customers with a consistent and convenient experience.

A Unified, Flexible Solution for Retailers

By offering multiple ways to deliver digital receipts, ReceiptHero allows retailers to blend these solutions into one comprehensive offering. Whether a customer prefers to link their card for automatic receipts, scan a QR code, or retrieve their receipt later, retailers can cater to everyone—registered or not. This ensures that all customers, regardless of their level of engagement with the retailer’s technology, can benefit from a paperless checkout experience.

Increased Brand Visibility and Marketing Opportunities

A common mistake is limiting digital receipts to registered app users only. This leaves retailers missing out on increased brand exposure and marketing opportunities for non-registered customers. Digital receipts can act as a valuable touchpoint, driving engagement and providing ongoing opportunities for retailers to interact with their customers through personalized offers or promotions.

Another missed opportunity is also providing the receipt as a PDF file or plain text file, meaning the retailer only hows the receipt data only. A great alternative would be to enable enrichment on the receipts such branding, marketing promotions, feedback surveys, social media buttons, interactive content such as video. These elements take a static receipt and turn it into a digital touchpoint to either drive loyalty, increase app downloads, get followers, showcase new product offerings. The list goes on!

ReceiptHero’s multi-touch solution enables retailers to deliver a seamless, paperless checkout experience that benefits both the retailer and the customer. By integrating card-linked receipts, QR codes, and the Fetch Later service across various in-store touchpoints—manned, self-serve, and unattended—retailers can offer flexible, easy-to-use digital receipt options for all customers.

Reach out to ReceiptHero today to learn how you can enable a digital, eco-friendly receipt solution across your stores.